Monday, March 12, 2007

Is Stupid Advertising False Advertising?

The latest Gatorade commercial tries to entrench the profoundly embedded history of the product in athletic culture. It emphasizes that the product was synthesized because the Florida Gators' performance was suffering because they were dehydrated in the Florida heat. While that is true, aren't the teams that were beating Florida at the time playing under those conditions as well? It's not as if they got to play in a climate-controlled dome while the Florida players wilted...

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